This 3% DMAE Gel uses the amine form of DMAE in a simple, water-soluble gel base. This gel is formulated at the optimal pH so that there is no neutralization of the DMAE, and thus no loss of efficacy. Various scientific studies have shown that a properly formulated, non-neutralized 3% DMAE Gel displays both temporary and long term skin firming and wrinkle smoothing capabilities. This gel disappears into the skin & will not "ball-up" or "pill" under makeup.

In a Multicenter, double-blind, placebo-controlled study, participants exhibited the following results:

Results compared to day 4	Percentage of visible improvement
Opens eyes & makes eyes more alert & vital looking	47%
Firms area under the eyes, eyes look less tired or puffy	70%
Tones facial skin	74%
Smoothes facial skin	83%
Smoothes & tones skin on cheek	65%
Improves/increases skin firmness	77%
Improves skin elasticity	56%
Reduces bags under the eyes	54%
Gives skin a younger, fresher look	62%

Key Benefits:

• Improves the appearance of sagging skin
• Skin firming properties
• Improves the appearance of fine lines & wrinkles
• Improves surface texture & tone of photodamaged & aging skin
• Formulated at the proper pH for optimal skin penetration & efficacy

Key Active Ingredients:

• DMAE (Dimethylaminoethanol) - This active is a simple tertiary amine, and a synthetic analog of the B Vitamin choline. Numerous studies have been conducted to support the efficacy of topical DMAE and its use for improving the appearance of aging skin. Numerous open-label studies, as well as placebo-controlled, double-blind, split-face clinical trials conclude that the benefits of topical DMAE include the improvement of the appearance of sagging skin, skin firming, improvement of the appearance of fine lines & wrinkles & the overall improvement in surface texture & tone of photodamaged & aging skin.

Directions for use:
After cleansing, toning, apply to fingers & smooth over entire face & neck. Use with care on under-eye area & eyelids. Follow with appropriate treatments and moisturizer of your choice. For best results, wait 10-20 minutes before or after using low Ph acids with this product.

Ingredients:
Aqua (Distilled Water), Carbomer, 2-dimethylaminoethanol (DMAE), Butylene Glycol

Note: This product has a mild "ammonia-like" or "fish-like" smell that cannot be masked. It is a natural characteristic of the active ingredient in this formula, and dissipates within a few minutes of application. Refunds will not be given for this product based on fragrance.

Pure. Simple. Effective. Pure Skin Formulations™ combines the most recent research in cosmeceutical product formulating with the calming and soothing benefits of natural & organic botanical ingredients. They use only the finest ingredients in their skin care products to reduce any chances of adverse skin reactions, even in the most sensitive skin types. Their products are formulated in accord with the most recent industry standards, and are subjected to rigorous lab testing, as well as challenge testing & beta testing. Pure Skin Formulations™ upholds the highest standard of quality control. The packaging is minimal - no fancy boxes or bottles. The reason for this is simple - our customers are more concerned with the quality of what's put on the inside of the bottle. The herbs & botanicals used in the products are over 90% certified organic & most are fair trade organic. Pure Skin Formulations™ refuses to water-down their products, as is commonly done in the skin care industry. You use less of the product for a better result. This makes their products more effective and more economical.

PSF skin care products are powerful enough to give visible results, yet are gentle enough to calm and soothe even the most sensitive skin types. Fight the signs of aging with this prestige line of products and treatments that you can safely use in the comfort of your home, and at a fraction of the price of similar expensive professional spa treatments. Youthful, vibrant, glowing skin can finally be yours without harsh chemical peels and irritating synthetic ingredients.

Pure Skin Formulations™ does not engage in or support animal testing in any way. All of their products are 100% Cruelty-Free. They do not participate in, believe in, or support in any way cosmetic testing on animals.